grlcode began with two best friends who found mutual connection in reclaiming the morning - turning the early hour chaos into a moment of confidence.

We shared the same belief that the way you start your day dictates how you conquer it, and that no woman should have to choose between efficiency and elegance.

We also shared the same problem.

Sophia, a mother of two, was caught in the daily whirlwind of school runs and breakfast prep.

Trying to get ready while managing toddlers meant her robe was always slipping, her hands were never free, and her own routine always came last.

Zara had the opposite challenge in the heart of London.

Navigating a high-pressure corporate career, her mornings were a race against the clock.

She struggled to keep a towel secure while multitasking, often dropping her luxury cosmetics or staining her work clothes before she’d even left the flat.

Two different lifestyles, but one shared frustration.

The "getting ready" gap was messy, impractical, and outdated.

So we decided to design the solution ourselves, and we haven't looked back since.

In 2022, we began developing the GRWM Gown - the cornerstone of grlcode.

We engineered a piece that combined the security of loungewear with the functionality of a professional tool.

We crafted the brand with the same support we give each other as friends, ensuring every detail served the modern woman’s pace.

Every gown reflects our dual reality:

The durability and hands-free security Sophia needed and the sleek, sophisticated convenience Zara required - and a premium feel for both.

grlcode is not a brand we built for the sake of it.

It’s a brand we built for us first - out of necessity, out of real-life mornings...

And now it belongs to you too.